Marketing During Summer Holidays
Are you a small business owner feeling overwhelmed by marketing during the summer holidays? Juggling childcare, running your business, and finding time for a well-deserved break can be incredibly challenging. We understand your struggles and are here to help you make the most out of this summer!
With some strategic planning and prioritisation, it is possible to maintain a presence and engage with customers during this period. Here are some tips to help business owners to manage their marketing during summer holidays when time is limited:
Set Clear Objectives
Determine your marketing goals for the summer. Are you looking to increase sales, build brand awareness, or promote a specific product/service? I recommend building up your following and increasing your leads. Clear objectives will help you focus on the most impactful strategies.
Take some time to plan your marketing activities. Create a content calendar outlining your social media posts, blogs, website, email newsletters, etc. Scheduling posts in advance can save time during the busy summer season.
Utilise social media
Social media platforms are excellent for engaging with customers promptly and cost-effectively. Focus on the platforms where your target audience is most active and create engaging content that reflects the summer season.
Maximise your efforts by repurposing content across different platforms. For example, turn a blog post into a social media graphic or a video into a short snippet for Instagram Stories.
Send out regular email newsletters to inform your customers and leads about any summer offers or promotions, new products, or special events you may host after summer.
Automate Marketing Processes
Use marketing automation tools to schedule social media posts, emails, and other marketing activities. This can save you time and ensure consistent communication with your audience.
Collaborate with Influencers
Partner with influencers or local bloggers who can help promote your business during the summer. Influencers can extend your reach and bring in new customers.
Offer Summer Promotions
Create limited-time offers or discounts to attract customers during the summer holidays. Consider running seasonal promotions to generate excitement and urgency.
Engage with User-Generated Content
Encourage customers to share their experiences with your products or services on social media. Repost user-generated content to showcase your brand and foster a sense of community.
Continuously track the performance of your marketing efforts during the summer. Analyse which strategies work best and focus on those to maximise your results.
Delegate Tasks: Delegate some marketing responsibilities to employees or consider outsourcing specific tasks to marketing professionals (LMC can support you with this).
Stay Active Locally
Engage with your local community by participating in summer events or sponsoring local activities. Local engagement can lead to increased brand loyalty and word-of-mouth referrals.
Remember to keep marketing during summer holidays even if you’re short on time; consistency is key. It’s better to have a few well-executed marketing efforts than to spread yourself too thin with numerous ineffective campaigns. Tailor your marketing activities to suit the summer season, and remember to take some time to recharge and enjoy the holidays yourself!
Let LMC support you with your marketing during the summer holidays, so you can focus on what truly matters – your business, your well-being and your family.
Get in touch for a complimentary 30-minute call to learn more about our holiday package.