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Mini Marketing Plan

Looking for a marketing plan that will keep your marketing activities on track but don’t need a full, comprehensive marketing strategy at this stage? Our Mini Marketing Plan provides the perfect solution.

Providing an overview of your audience, competitors, marketing tactics, and marketing activities, this lighter plan is ideal for small businesses and start-ups who want to ensure they’re heading in the right direction and have a plan to follow.

Do you have business goals? Do you know where you want to be in 5 years time? Do you need to focus your efforts on marketing and keep on track to reach your goals, do you want to attract the right customers to your business who are going to keep coming back? A marketing plan will help you define your strategies and outline which marketing activities to use to ensure you are focused.

The mini marketing plan is perfect for small, medium businesses, start ups and entrepreneurs who want to head in the right direction with their marketing. Many small, medium businesses, start ups and entrepreneurs dive straight into the marketing activities and are inundated with all the new trends and how much there is to do. With a little bit of planning and focus you can be in control of your marketing. By producing a marketing plan this will guide your business strengths based on your resources available and also plan your time so you are not overwhelmed and doing all marketing activities at once but choosing the most appropriate ones for your business. The Little Marketing Company will write your marketing plan for you, within the marketing plan we will look at 4 main areas:

  1. Where you are now – looking at the situational analysis and what can affect your business externally politically, economically, socially, technologically, legally and environmentally (also known as a PESTLE analysis) and internally looking at your strengths, weaknesses, opportunities and threats (also known as a SWOT analysis) and go through your target audience, your brand, your team and your competitors
  2. Where you want to be – setting your marketing objectives and goals
  3. How you are going to get there – looking at the marketing strategies in line with your objectives and goals
  4. How well did you do – evaluating your marketing activities

Full in-depth Marketing Strategy / Plan

If you’re looking for a fully-fledged, all singing, all dancing marketing strategy, this one’s for you!

We’ll put together a full, in-depth marketing strategy looking at the bigger picture of your business, addressing where you are now, where you want to be, and how you going to get there.

If you’re an SME looking to expand your business further or a start-up looking to secure further investment, this service will ensure that you have the solid marketing strategy you need in order to apply for the relevant loans or funding.

Do you require funding for your business and need to provide the bank or provider with a detailed marketing plan? Are you exploring all possibilities before jumping into your business and want to ensure you have a strong detailed marketing strategy in place? Perhaps you want to be thorough and detailed as starting a new business can be daunting but knowing you have your marketing strategy in place is one less thing to worry about. Or maybe you’ve been running your business for a number of years and lots has changed since you launched your business and would like to re-evaluate your business and marketing. If you can relate to any of the above then the Full in-depth marketing strategy is for you. This goes into a lot more detail than the mini marketing plan it covers all of the above describe within the mini marketing plan plus financial analysis, a market overview, more detailed analysis on competitors, target audience, services, pricing, buying experience, quality, branding and contingencies.

Marketing Planning Masterclass

This 5 hour masterclass will equip you with the knowledge, skills, and understanding of the marketing process you need to plan your marketing strategy and track your marketing activities now, and in the future. During the 1-2-1 session, we’ll go through all elements of the marketing strategy and help you apply them to your business.

Do you have good intentions to keep on top of your marketing but the day to day side of your business takes over? You have a small budget, no staff and there’s only 24 hours in a day. You know you need marketing but find it’s a minefield and a little confusing. Are you serious about your business and you want to market effectively to your target audience? The good news is… it can be done and we can help you, all you need to do is set aside some time to plan. Without a plan you are setting yourself up to fail which results in wasting time and money on marketing activities that may not even be right for your target audience.

The marketing planning masterclass is a 1-2-1 session ideal for small, medium businesses, start ups and entrepreneurs who want to head in the right direction with their marketing. Many small, medium businesses, start ups and entrepreneurs dive straight into the marketing activities and are overwhelmed with all the new trends and how much there is to do. With a little bit of planning and focus you can be in control of your marketing. By producing a marketing plan this will guide your business strengths based on your resources available and also plan your time so you are not overwhelmed and doing all marketing activities at once but choosing the most appropriate ones for your business. The marketing planning masterclass is a 5 hour 1-2-1 session where we will go through the marketing planning process and apply this to your business. Within the marketing plan we will look at the 4 main areas:

  1. Where you are now – looking at the situational analysis and what can affect your business externally politically, economically, socially, technologically, legally and environmentally (also known as a PESTLE analysis) and internally looking at your strengths, weaknesses, opportunities and threats (also known as a SWOT analysis) and externally go through your target audience, your competitors, your brand, your team;
  2. Where you want to be – setting your marketing objectives and goals
  3. How you are going to get there – looking at the marketing strategies in line with your objectives and goals
  4. How well did you do – evaluating your marketing activities

Get in touch!

Whether you’ve seen something on our site that catches your eye, you’d like to find out more about our services, or you’d simply like a chat about how we could potentially help you, please get in touch – we’d love to hear from you and we’re always happy to help! Call us on 01733 204359