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Mini Marketing Plan

Looking for a marketing plan that will keep your marketing activities on track but don’t need a full, comprehensive marketing strategy at this stage? Our Mini Marketing Plan provides the perfect solution.

Providing an overview of your audience, competitors, marketing tactics, and marketing activities, this lighter plan is ideal for small businesses and start-ups who want to ensure they’re heading in the right direction and have a plan to follow.

Do you have business goals? Do you know where you want to be in 5 years time? Do you need to focus your efforts on marketing and keep on track to reach your goals, do you want to attract the right customers to your business who are going to keep coming back? A marketing plan will help you define your strategies and outline which marketing activities to use to ensure you are focused.

The mini marketing plan is perfect for small, medium businesses, start ups and entrepreneurs who want to head in the right direction with their marketing. Many small, medium businesses, start ups and entrepreneurs dive straight into the marketing activities and are inundated with all the new trends and how much there is to do. With a little bit of planning and focus you can be in control of your marketing. By producing a marketing plan this will guide your business strengths based on your resources available and also plan your time so you are not overwhelmed and doing all marketing activities at once but choosing the most appropriate ones for your business. The Little Marketing Company will write your marketing plan for you, within the marketing plan we will look at 4 main areas:

  1. Where you are now – looking at the situational analysis and what can affect your business externally politically, economically, socially, technologically, legally and environmentally (also known as a PESTLE analysis) and internally looking at your strengths, weaknesses, opportunities and threats (also known as a SWOT analysis) and go through your target audience, your brand, your team and your competitors
  2. Where you want to be – setting your marketing objectives and goals
  3. How you are going to get there – looking at the marketing strategies in line with your objectives and goals
  4. How well did you do – evaluating your marketing activities

Marketing Strategy

If you’re a business owner keen to get your hands on a fully-fledged, all signing and all dancing marketing strategy that is jam packed with everything you need for marketing your business, then our full in-depth marketing strategy is for you.

We will work with you to create a full, in-depth marketing strategy. This will help you look at the bigger picture of your business. Your marketing strategy will enable you to see where your business is now, where you want your business to go and how you are going to get your business there.

It is everything that a marketing strategy should do and it will really help you focus on your business for a more successful and goal-achieving future.

Start Up Business Marketing Strategy

If you are a start-up business looking to secure an investment then our marketing strategy is great for you. It will show potential investors that you are serious about your business and you have a plan of action to make sure you get where you want. It will be the solid marketing strategy that investors want to see. This is what will help your start up business succeed as it will get you the relevant loans, funding and investment that your business needs.

SME Business Marketing Strategy

Our full in-depth marketing strategy is great for SMEs too. It can help you look at where your business is and the areas in which you can expand the business to get sales from new clients, more sales from existing clients, or up-selling opportunities for clients that love your business and what you do.

It is really easy to fall into the trap of working in your business, and never working on your business. That is absolutely fine if the business is able to run itself and you don’t want to grow or expand the business. However, many business owners want to take their business to that next step and a full in-depth marketing strategy helps focus their minds on what the business can achieve, as well as how it can be achieved.

You may have completed a marketing strategy for the business when it first began, but things have changed over time. Why not start from fresh, reviewing the new position of the business and your new goals. The goals and aims in your original marketing strategy may have changed, or you have already surpassed those goals – so what will you do now?

Our Full, In Depth Marketing Strategy includes the mini-marketing plan, but offers so much more. For example you will get a financial analysis, a market overview, a very detailed analysis of competitors, target audience, services, pricing, buying experience, quality, branding and contingencies. All of this will be personalised to you, your business and your business goals.

Contact us now to start on your marketing strategy; who knows where you could be this time next year!

Marketing Planning Masterclass

This 5 hour masterclass will equip you with the knowledge, skills, and understanding of the marketing process you need to plan your marketing strategy and track your marketing activities now, and in the future. During the 1-2-1 session, we’ll go through all elements of the marketing strategy and help you apply them to your business.

Do you have good intentions to keep on top of your marketing but the day to day side of your business takes over? You have a small budget, no staff and there’s only 24 hours in a day. You know you need marketing but find it’s a minefield and a little confusing. Are you serious about your business and you want to market effectively to your target audience? The good news is… it can be done and we can help you, all you need to do is set aside some time to plan. Without a plan you are setting yourself up to fail which results in wasting time and money on marketing activities that may not even be right for your target audience.

The marketing planning masterclass is a 1-2-1 session ideal for small, medium businesses, start ups and entrepreneurs who want to head in the right direction with their marketing. Many small, medium businesses, start ups and entrepreneurs dive straight into the marketing activities and are overwhelmed with all the new trends and how much there is to do. With a little bit of planning and focus you can be in control of your marketing. By producing a marketing plan this will guide your business strengths based on your resources available and also plan your time so you are not overwhelmed and doing all marketing activities at once but choosing the most appropriate ones for your business. The marketing planning masterclass is a 5 hour 1-2-1 session where we will go through the marketing planning process and apply this to your business. Within the marketing plan we will look at the 4 main areas:

  1. Where you are now – looking at the situational analysis and what can affect your business externally politically, economically, socially, technologically, legally and environmentally (also known as a PESTLE analysis) and internally looking at your strengths, weaknesses, opportunities and threats (also known as a SWOT analysis) and externally go through your target audience, your competitors, your brand, your team;
  2. Where you want to be – setting your marketing objectives and goals
  3. How you are going to get there – looking at the marketing strategies in line with your objectives and goals
  4. How well did you do – evaluating your marketing activities

Get in touch!

Whether you’ve seen something on our site that catches your eye, you’d like to find out more about our services, or you’d simply like a chat about how we could potentially help you, please get in touch – we’d love to hear from you and we’re always happy to help! Call us on 01733 204359

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