10 Best Marketing Techniques for 2022

Introduction

To make a solid plan for the short term you must first keep an eye on where it is you want to end up long term. Nobody has the foresight to predict what the future of marketing will look like – for example, nobody could have predicted that 2020 would have changed the face of marketing. However, this shouldn’t discourage you from seeking marketing professionals help with marketing techniques that could help your business to flourish.

We have put together the 10 best marketing techniques for 2022 – that you should be using within your marketing to help your business to flourish.

1 Customer Focus:

The purpose of this marketing technique is to increase trust in the brand and expand client base. The world of marketing is taking a massive shift, it’s no longer about trying to convince people to buy from or work with your company. Instead, the aim and moreover the priority is to provide customers with excellent service – so much so that they remain loyal to you. One of the ways you can do that is to send customers personalised marketing messages – this is a cost-effective marketing technique and a great way to start 2022.

2 Story Driven Content Visuals: 

The purpose of this marketing technique is to strengthen your brand and communicate with a wider audience. Research has shown that people prefer visuals with their content as opposed to just staring at plain text – Just look at image-focused platforms such as Instagram and Pinterest. Did you know that 85% of people are more likely to purchase a product after watching a video about it? Or that posts with images produce 180% more engagement? So, if you haven’t already then it might be time to start producing content that includes visuals to tick that fresh marketing technique box.

3 Community Building: 

The purpose of community building is to create long-term engagement and to establish authority. One of the best ways to increase engagement and brand awareness is to build relationships with customers, users and other professionals in the industry. Which you can do by creating a digital community on social media, blogs, networks and forums with access to Q&As and the option for readers to engage.

4 Value-add emails:

The purpose of this marketing technique is to improve engagement. The value-add emails are technically a sales pitch but instead of clogging up inboxes with another typical sales email, try and provide value along their path to purchasing. Growing a  large and loyal subscriber base is all about the content you provide and the emotional resonance.

5 Retargeting:

The purpose of this marketing technique is to capture lost traffic. Instead of trying to generate new leads sometimes, businesses should focus on improving the effectiveness of their marketing for the audience they have already acquired. 

6 Video Marketing: 

The purpose of this marketing technique is to reach new audiences. There are some key things to note about video marketing. It is flexible with easily accessible video platforms such as YouTube available, and the engagement is rewarding as people watch you are conveying your information effectively. 

7 Contextual marketing:

The purpose of this marketing technique is to improve website engagement. You should personalise the content of the website to visitors according to their stage of the buying process. This can include segmenting your database so that your leads receive email campaigns that are relevant to their needs based on the items they reviewed on your website. 

8 Brand Extensions:

The purpose of this marketing technique is to increase awareness of a brand. When considering a brand extension, you should pick markets that preserve your brand’s unique associations and quality. This way, you can develop new products that consumers understand the benefits of, even though they’ve never seen them on a  shelf. However, you should also be mindful that, in some cases, businesses exploit their brand and, in turn, ruin it – you should remember to develop products that are closely tied to your business values to remain authentic. 

9 Blog Title Optimisation:

The purpose of this marketing technique is to increase traffic. You need to make your headline catchy, give people a reason to click on your blog. Think about what would draw people in but remember to stay relevant. Your title needs to give an overview of the topic in just a few short words. You can always analyse your existing blogs to see which ones are generating more click rates – this should tell you which of your blog titles are headed in the right direction and which of those to avoid. 

10 Podcasting:

The purpose of this marketing technique is to reach new audiences. The demand for podcasts has massively increased but be mindful – just because there is a need for it doesn’t mean that your podcast will be successful. You need to hold the attention of the listener, entertain them and provide an insight they will not receive elsewhere. You should pick your guests with a mutual agreement that both sides will promote the podcast in order to reach a wider audience. Remember that with each guest that comes on the podcast audience will grow and so will engagement, reputation and brand.

For more on marketing techniques why not read one of our earlier blogs ‘low-cost marketing techniques’ for more inspiration. Alternatively, you can read more marketing techniques from Hubspot here

Have you thought about marketing for your business? do you include any of the tips above? Maybe you know what you want your business marketing to look like but are struggling to get the idea off the paper and making a difference in your business.  

If you need any marketing support, then please get in touch we would love to help turn your business marketing around!  Click here to contact us today. 

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