Marketing Strategy Archives - The Little Marketing Company

Apr 10

How Marketing Has Changed in 20 Years (2006–2026)

By Natalie Marketing Activities, Marketing Strategy, Small Businesses

How Marketing Has Changed in 20 Years A practical look at the evolution of marketing and what still works today How Marketing Has Changed Since 2006 When I started working…

Feb 16

Marketing Strategy for Small Businesses: Why Knowing Your Audience Comes First

By Natalie Marketing Strategy, Small Businesses

Marketing Strategy for Small Businesses: Why Knowing Your Audience Comes First If your marketing feels inconsistent, unfocused or overwhelming, the issue is rarely the platform. It is usually the…

May 29

Why Small businesses need a Marketing Strategy.

By Natalie Marketing Strategy, Small Businesses

Why Small businesses need a Marketing Strategy You set up your business to do the one thing you love and now realise you need to do many other things…

Mar 23

What Does the Cost-of-Living Crisis Mean for Your Small Business Marketing Strategy?

By Natalie Marketing Strategy, Small Businesses

What Does the Cost-of-Living Crisis Mean for Your Small Business Marketing Strategy? Last week the 2023 Spring Budget was announced by the Chancellor, Jeremy Hunt. As expected, there are plans…

Jan 24

A week in the life of a marketing strategist

A day in the life of a marketing strategist.

By Natalie Marketing Mentor, Marketing Strategy

A day in the life of a marketing strategist. Here is a day in the life of a marketing strategist. The last week has been a full-on week, I must…

Jun 01

What Happens If Businesses Stop Advertising

By Natalie Marketing Strategy, Marketing Tips, Recession, Small Businesses

What Happens If Businesses Stop Advertising Should businesses stop advertising? Should marketing be one of the resources that they cut from their expenses? NO – absolutely and unequivocally NO. If…

Mar 01

12 Steps to Creating Your Brand Strategy

By Natalie Brand, Marketing Planning, Marketing Strategy, Marketing Tips, Small Businesses

12 Steps to Creating Your Brand Strategy If you believe that your brand is your business's most valuable asset, then creating a strong brand strategy should be on the…

Feb 01