Writing Quality Content
Writing quality content should be high on your business agenda. After all, content is king!
By focusing on the right things, you can create high-quality writing content that will represent your clients and their businesses.
It is crucial that your readers understand the topic because they are markers of your writing content quality. It will not serve you as the content creator to include information that your readers will not need – so try not to make it dull or hard to understand.
What is Writing Quality Content?
When done right, is proven to increase visits to your website, help set up sales, decrease bounce rates, and represent your business ethos and company objectives. I know what you are thinking – Who determines the quality of your content?
This decision lies in the hands or eyes of the readers, the website’s users, potential customers, and existing customers, which makes creating quality writing content a little tricky. Unfortunately, not all visitors to your website will be interested in the same things, so inevitably, you will not tick all the boxes for everyone.
Don’t panic; although your users determine the quality of your content, there are several things you can do to make sure you end up with well-thought-out, readable quality content.
5 Tips to Writing Quality Content
- Research – It is essential to understand what you are writing about. Just like poker, if your bluff game isn’t on par, there are plenty of people that will notice it and even call you out on it. It is best to have all your cards laid out on the table and so preparation is vital.
- Write for your readers – It is crucial that when writing quality content, you write for your target audience and not for yourself. So, if you are a blogger, it is essential to allow the readers to get to know you and ask them questions; by enabling the option for engagement, you allow them to contribute and feel valued as readers. The key is to remember what problems people have, which may have led them to your site. For example, LMC specialises in small business marketing, so we keep our blogs current and relevant to helping people within those areas – to ensure this, we add things like ‘Top Tips.’
- Trustworthy – If someone asks a question that you are unsure about – don’t blag it. Be honest and tell the readers you don’t know, but you will find out. You do not want the reputation of your business to falter because you gave someone potentially damming information. Do not use unfamiliar sources to find your information – stick to credible sources like research papers, books and articles from scholars and business professionals.
- Include data – By including facts and figures to back up your content claims, you will gain the trust of your readers. Something about numbers increases credibility and proves that you have done your homework on the subject. However, approach with caution – remember only to gather your data and statistics from credible and up-to-date sources.
- Formatting – By formatting your writing, you can increase the number of readers that will read to the end. By including some of the following, you will make sure that your writing is more accessible to digest by breaking it down into manageable chunks to help viewers scan read:
- Include clear headings
- Use bullet points
- Include subheadings
- Use clear paragraphs, one idea/core sentence per paragraph
- Use transition words
- Use synonyms
- Mix sentence and paragraph length
Although well-structured content might not instantly position you at the top position in Google, it will positively affect your SEO in the long run.
Learn more about how to write content that positively impacts your SEO in next month’s blog ‘Importance of SEO.’