Over 40% Of Small Business Owners Have No Idea How to Market Their Small Business
We recently came across some worrying research that was conducted by One Poll on behalf of Adzooma. The research found that in a study of 500 small and medium sized business owners, 42% had no idea how to create an online profile. This could have a hugely positive effect on the promotion of their business but was something they didn’t know how to do.
The research went on to show that a huge 39% of business owners involved in the study didn’t have a website for their business. Further to this, one in ten business owners with a website used the help of a friend to set it up. Meanwhile, one in twenty business owners admitted to relying on a family member to set up their company website for them.
Interestingly, the study also found that six in ten business owners has never considered using social media to advertise their business. Further to this, the study also found that three in ten business owners will seek advice from others when they are unsure how to proceed with a business matter. The first port of call for this business advice is friends and family.
The problem with this is that we are currently experiencing a digital transformation like never before. More and more consumers are using the internet for their purchases. Digital marketing and online advertising are more important than ever before.
There are so many ways that you can market your small business. The most common ways include:
- setting up a website for your business,
- have a social media profile.
- use social media advertising.
- get consumers to leave you online reviews and recommendations.
- advertising in the local media
- join online communities.
- use content marketing to boost your business.
- run PPC adverts and Google Ads as a quick way to gain sales.
These are just some of the more common ways that you can market your small business promote your brand online.
With so many different online marketing tools out there, it can be hard to choose the right online marketing tool for you and your business. Every business is different, as is every target audience and consumer too.
We can arrange a marketing consultation with you to look at your business, your target audience, and your current marketing. We’ll talk about your marketing goals and your budget. Then we can recommend the best online marketing tools that will help you reach your target audience and your marketing goals for your business.
The global pandemic has meant that the importance of businesses moving online is bigger than ever before. Book a marketing consultation now so we can help you move your business online.